Hummerdinger

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Via Jalopnik

Seriously, the electric Hummer is a total change in how we think about EVs

As modern as they seem, electric vehicles have actually been around a very long time, since the dawn of the motorcar era at the turn of the 20th century. Even after losing out to gasoline vehicles, they’ve always been around quietly lurking in the background of automobildom. The way we perceive EVs has changed a lot over recent decades, and we’re on the cusp of what may be the biggest conceptual change to EVs yet, and it’s kicked off by this new EV Hummer.

What’s significant about the Hummer tease is not so much what GM chose to reveal, but what they chose not to reveal, and why the absence of certain bits of information that once would have been considered crucial are now no longer so. The fact that this is okay, that they chose to introduce this vehicle like this is evidence of this dramatic shift I’m alluding to....

[Description of Stage 1-3 from the article is omitted for purposes of focusing on the Hummer EV relevant portions]

Now, with this EV Hummer announcement, we’re entering Stage 4. This stage is new for a few key reasons, all of which you can see—or, more accurately, not see— in the EV Hummer announcement.

First, there’s the Hummer name and brand itself, which is about as anti-environmental as one could imagine. The connotation of “Hummer” has always been actively hostile to any sort of ecological awareness, in a very brutal and almost childishly reactionary way. If people drove hybrid Priuses and EV Leafs as a way to say “love the Earth” via their car, then driving a Hummer said “fuck the Earth.”

Next, there’s the specs that were revealed: Incredible numbers like 1,000 horsepower, 0 to 60 mph in three seconds, and that ridiculous 11,500 pound-feet of torque (this is probably wheel torque, but it doesn’t really matter for my point here) and, significantly, absolutely no mention of range.

So, what does this say about the new era of EVs? In a way, they’ve fully arrived into the mainstream, because the same ridiculous things are being boasted about, and the EV-specific traits that were once so important (range numbers and the idea of environmental benefit) are nowhere to be seen.

EVs are now being advertised with the same irrational glee as any car: look how crazy fast this thing is! It’s the same way the Dodge Challenger SRT Demon, that 840 HP street-legal drag car was advertised, yet the two vehicles couldn’t really be more different.

Can you really make use of 1,000 HP in your normal driving? Fuck, no. Is this likely gigantic and heavy-ass SUV going to be great on a track? I seriously doubt it. Will its range actually be important? Absolutely. Will it be more environmentally friendly than the original Hummer? Again, absolutely, though you could probably say the same thing about a small tire fire.

This all means that now EVs are just another kind of car in our minds. They don’t need to have their unique traits pointed out, no matter how important those traits may actually be. We’re now in the era where EVs get promoted and advertised and understood with the same delerious irrationality as any other car out there.

And yes, this is progress, and it’s good. Welcome to Stage 4, everybody, where EVs are as fast and stupid as everything we already love.
 
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Xfitrainer

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Well let's hope they didn't mention range figures in the ad because they're really good (and not really bad). The article assumes that range specs aren't referenced in the first official ad because the figure is good/fine. And the article also downplays how important range is to a modern day EV buyer. I think they underestimate how important it is... I certainly care a lot about it and can't wait to hear about it hopefully during the Superbowl.
 
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