Hummerdinger

Administrator
Staff member
Joined
Jan 28, 2020
Messages
13
Reaction score
6
Full ad spot:



"Torque"



"Horsepower"



"Speed"



"Electric"




GMC HUMMER EV Pairs Incredible Capability, Zero Emissions
“Quiet Revolution” campaign telegraphs GMC’s future with its first all-electric truck
General Motors

January 30th, 2020


DETROIT – GMC will introduce the GMC HUMMER EV, bringing bold design and remarkable capability to the electrified vehicle space, during this weekend’s big game, in an ad titled “Quiet Revolution.”

The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle.

The GMC HUMMER EV truck will showcase the GMC brand’s design and engineering potential, and will feature1:

  • 1,000 horsepower
  • 11,500 lb-ft of torque
  • 0 to 60 mph in 3 seconds

“GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.”

The GMC HUMMER EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant2.

The 30-second TV spot is scheduled to air during the second quarter of the big game. The spot highlights the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle.

As part of the digital and social media marketing push surrounding the big game ad, GMC will take over the YouTube homepage masthead on Friday, Jan. 31. Customers can follow the conversation at #GMCHummerEV.

More information is available at www.gmc.com/HummerEV.

 
Last edited:

Xfitrainer

New member
First Name
Joe
Joined
Jan 30, 2020
Messages
11
Reaction score
2
Location
Arizona
Vehicles
Colorado ZR2
Occupation
Trainer
Was hoping we wouldn't have to wait until Superbowl to see some of the Hummer EV!

Great looking front... modernizes the iconic Hummer front end and people will recognize the Hummer look immediately.
 

On Your Six

New member
First Name
Marcus
Joined
Jan 30, 2020
Messages
5
Reaction score
0
Location
San Antonio
Vehicles
Sierra AT4
Occupation
...
Finally, a modern day Hummer, and with jaw dropping stats!

It's nice to see GM throwing its hat into the EV truck space finally and I think it was smart to do it under the GMC brand, giving it a serious truck/pickup image.
 

jaceaser

New member
First Name
Joshua
Joined
Jan 30, 2020
Messages
5
Reaction score
2
Location
TX
Vehicles
2008 Hummer H2
Occupation
Consultant
Will it be an SUV or Truck? If SUV, will it be more akin to the H3 or H2?
 

Yakult

New member
First Name
Wes
Joined
Jan 30, 2020
Messages
7
Reaction score
0
Location
Simi Valley
Vehicles
2017 Corvette Grand Sport, 2018 Bolt
Occupation
Daytrader
Finally a EV truck design that has an actual grill! I know EV's don't need grills for air flow but that doesn't mean they can't have grills just for aesthetics. All the other EV truck designs from Tesla, Rivian, etc. all have this faceless look. Glad the GMC Hummer EV will have a nice looking 'face'!
 

Xfitrainer

New member
First Name
Joe
Joined
Jan 30, 2020
Messages
11
Reaction score
2
Location
Arizona
Vehicles
Colorado ZR2
Occupation
Trainer
Was hoping they would show more of the electric Hummer during the actual in-game ad! Looks like GM is going to tease the reveal little by little :)

Edit: I just found out that the full Hummer EV reveal will be on May 20, 2020 -- Reveal date May 20, 2020 for GMC Hummer EV
 
Last edited:
Top